Ecommerce Managers Course
56 hours training program
The e-commerce manager's career is a relatively new profession, which did not exist until the growth and popularization of the Internet.
The e-commerce manager position has been increasingly demanded by companies. Not only retailers but also manufacturers and services, need someone to take care of their digital presence and manage the electronic sales channels.
The e-commerce manager takes care of the entire operation of virtual stores, be they consumer goods or services.
It is the e-commerce manager who takes care of the staff and manages all stages of order processing, inventory checks and manages digital marketing campaigns.
The e-commerce manager also reviews reports daily to increase sales performance on the website.
If you want a new career or enhance your expertise in e-commerce, the Ecommerce Managers course at Ecommerce School is the right place for you.
Main Goals:• You'll familiarize with the concepts and modern techniques of e-commerce and omnichannel
• Learn management practices adopted by successfull online stores
• Develop the ability to think strategically and act focused on results
• Interact and network with new talents experienced professionals
• Knowledge that can be applied in your professional life and contribute to leverage your career or developing your own business
Length:The Ecommerce Managers Training has a total workload of 80 hours, being 56 hours of classroom content (live classes in person or online) and 24 hours of additional digital content (e-books, articles, interviews and videos).
Who should attend?Anyone working in companies that have the digital sales channel or intend to start it soon. Entrepreneurs who want to start their own businesses, not only retailers, but also manufacturers and service providers.
Module I - Introduction, Omnichannel and Trends in E-commerce
Presentation of the course, types of e-commerce, key players, market figures, insights, how a virtual store works, where the opportunities are, key trends, channel integration cases, omnichannel, crosschannel, consumer 3.0 and the Mobile tsunami and more.
Module II - Google Marketing: Adwords, SEO and Analytics
Keywords planning, on page and off page SEO, link building, Social Media Optimization, KPIs, Analytics reports, goals and funnels, Multi Channel, custom reports, Sponsored Links, CPC, CPM, CPA, Display Networks, Remarketing, ad groups, content network and more.
Module III - Social Media for E-commerce
Social Networks and its use in e-commerce, how to capture consumers through Social Networks, creating relationships through Social Networks, planning on Social Networks, relevant content generation, featured tools on Social Networks, Facebook Ads, Sponsored Posts, Fan Pages, engagement and more.
Module IV - IT and E-commerce Platforms
Choosing the e-commerce platform that fits your business, infrastructure (data center performance, security, payment, quality control), Softwares as a Services, systems integrations, customization (briefing, wireframes), CRM, opens source vs licensed and more.
Module V - E-mail Marketing, Affiliates Networks and Marketplaces
Permission marketing, how to start an e-mail marketing program, Member gets Member, e-mail marketing and customer relationship, e-mail marketing and direct sales, how to build your opt-in mailing list, technology providers, HTML best practices, what are marketplaces, business models, the marketplaces you should participate, integrating your platforms and the marketplaces, affiliate marketing, the best affiliate networks for e-commerce
Module VI - Usability, User Experience and Conversion Optimization
Creating Content for Virtual Stores, usability concepts and heuristic evaluation, analysing the shopping cart, how to create content for e-commerce, identificate the website abandonment areas, what not to do, conversion optimization, incentives to attract more customers, landing pages optimization, shopping cart optimization, A/B and multi-variable tests, tools for monitoring conversions and reports.
Module VII - Logistics, Operations and Order Management Process
Foundations in logistics and differences between conventional logistics and ecommerce logistics, freight tables, transport management, carriers, logistics as a competitive advantage, what is Dropshipping, legal commercial and technical aspects of dropshipping, order flow chart, key suppliers involved, required systems, what happens in the walkthrough after from the click to the final delivery?
Module VIII - Study Tour
We'll visit an e-commerce operation
• From March 4th to March 30th
• Hours: From 6h30 p.m. to 9h30 p.m.
• Location: To be defined. London, UK
• Early bid until Dec 31st: £ 1,680.00
• Regular price after Jan 1st: £ 1,880.00
Ecommerce Gold Seal
• After you finish the Ecommerce Manager Training Program at Ecommerce School you'll be entitled to use the Ecommerce Professional Certified Gold Seal.
• You can use the seals on your website, online store, curriculum vitae, social profile and business card. Studies show that the use of seals and certifications increase conversion rates by up to 73%. In addition you'll also increase your employability in the labor market.